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Total results: 890
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Sample PDF
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Recep Yılmaz, M. Nur Erdem, Filiz Resuloğlu. © 2019. 599 pages.
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in...
Reference Book
Sample PDF
Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage
José Álvarez-García, María de la Cruz del Río Rama, Martín Gómez-Ullate. © 2019. 455 pages.
Religious studies and research have gained a lot of interest and attention from researchers, policy makers, and practitioners over the last few years, but the socio-economic impacts have not been explored. Taking into account the profound economic impact the tourism and hospitality industries can have...
Reference Book
Sample PDF
Conservation and Promotion of Heritage Tourism
Surabhi Srivastava. © 2019. 260 pages.
Culture and heritage tourism provide an important direction in sustainable funding and tourism. Assessing the potential of cultural and heritage assets, including physical and experiential values, is crucial for the sustainability of tourism attractions and regional development. Conservation and...
Reference Book
Sample PDF
Digital Curation: Breakthroughs in Research and Practice
Information Resources Management Association. © 2019. 489 pages.
The effective use of technology offers numerous benefits in protecting cultural heritage. With the proper implementation of these tools, the management and conservation of artifacts and knowledge are better attained. Digital Curation: Breakthroughs in Research and Practice is a critical source of...
Reference Book
Sample PDF
Neoliberalism in the Tourism and Hospitality Sector
Vipin Nadda, Sahidi Bilan, Muhammad Azam, Dirisa Mulindwa. © 2019. 241 pages.
Globalization is increasing interconnectedness and is offering immense opportunities for businesses worldwide. Although it has been taking place for hundreds of years, it has sped up enormously over the last half-century, increasing international trade, greater dependence on the global economy, and...
Reference Book
Sample PDF
Digital Humanities and Scholarly Research Trends in the Asia-Pacific
Shun-han Rebekah Wong, Haipeng Li, Min Chou. © 2019. 310 pages.
Digital humanities is a dynamic and emerging field that aspires to enhance traditional research and scholarship through digital media. Although countries around the world are witnessing the widespread adoption of digital humanities, only a small portion of the literature discusses its development in...
Reference Book
Sample PDF
Positioning and Branding Tourism Destinations for Global Competitiveness
Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin. © 2019. 332 pages.
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism...
Reference Book
Sample PDF
Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities
Bintang Handayani, Hugues Seraphin, Maximiliano E. Korstanje. © 2019. 146 pages.
As the tourism industry grows worldwide, researchers continue to seek solutions and practices that support increased tourism to specific regions. Special interest tourism is a method that looks at how psychological and sociological factors help a visitor choose which destination to visit. By applying...
Reference Book
Sample PDF
Sustainable Tourism: Breakthroughs in Research and Practice
Information Resources Management Association. © 2019. 522 pages.
Many countries rely on cultural sites and destinations to support their economies. However, they are faced with the ongoing challenge of sustaining tourist attractions and maintaining the equilibrium between the local community and tourist populations. Sustainable Tourism: Breakthroughs in Research and...
Reference Book
Sample PDF
Tourism-Oriented Policing and Protective Services
Peter E. Tarlow. © 2019. 310 pages.
Many countries around the world rely on the tourism industry to support their economies, making the safety and protection of travelers and workers in the industry of paramount importance. However, few police departments around the world have special divisions dedicated to the protection of tourism...
Reference Book
Sample PDF
Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management
Debasish Batabyal, Dillip Kumar Das. © 2019. 350 pages.
As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this...
Reference Book
Sample PDF
Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities
Anastasia Paraskou, Babu P. George. © 2018. 235 pages.
Overall, medical tourism has become a robust industry, due to fluctuating health costs in many developed countries. One of the most popular services experiencing a rise as a result of this tourism is assisted reproduction. Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging...
Reference Book
Sample PDF
Virtual Traumascapes and Exploring the Roots of Dark Tourism
Maximiliano Korstanje, Babu George. © 2018. 262 pages.
Mankind has been fascinated with and drawn to the macabre for many years. This is particularly evident in the growing popularity of dark tourism, which centers on locations known for death and suffering. Virtual Traumascapes and Exploring the Roots of Dark Tourism is a pivotal reference source...
Reference Book
Sample PDF
Global Perspectives on Religious Tourism and Pilgrimage
Hatem El-Gohary, David John Edwards, Riyad Eid. © 2018. 236 pages.
Religious studies and research has gained a lot of interest and considerable attention from researchers, policy makers, and practitioners during the last few years. Though interest has increased, religious tourism is vastly underrepresented in modern research and not much is known on the subject’s...
Reference Book
Sample PDF
Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications
João M. F. Rodrigues, Célia M. Q. Ramos, Pedro J. S. Cardoso, Cláudia Henriques. © 2018. 535 pages.
Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market. The Handbook of Research...
Reference Book
Sample PDF
Innovative Perspectives on Tourism Discourse
Magdalena Bielenia-Grajewska, Enriqueta Cortes de los Rios. © 2018. 360 pages.
The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of...
Reference Book
Sample PDF
GIS Applications in the Tourism and Hospitality Industry
Somnath Chaudhuri, Nilanjan Ray. © 2018. 343 pages.
Geographic information systems (GIS) provide information that can be useful across many disciplines. One of these disciplines is the travel and hospitality industry. GIS Applications in the Tourism and Hospitality Industry is a vital scholarly publication that explores the applications of GIS to the...
Reference Book
Sample PDF
Research Advancements in Pharmaceutical, Nutritional, and Industrial Enzymology
Shashi Lata Bharati, Pankaj Kumar Chaurasia. © 2018. 549 pages.
Enzymes have interesting applications in our biological system and act as valuable biocatalysts. Their various functions allow enzymes to develop new drugs, detoxifications, and pharmaceutical chemistry. Research Advancements in Pharmaceutical, Nutritional, and Industrial Enzymology provides emerging...
Reference Book
Sample PDF
Narratives and the Role of Philosophy in Cross-Disciplinary Studies: Emerging Research and Opportunities
Ana-Maria Pascal. © 2018. 198 pages.
Every life has certain moments that define it. Going beyond the day-to-day norms of living, these life experiences have a profound effect on the person and the life lived. Narratives and the Role of Philosophy in Cross-Disciplinary Studies: Emerging Research and Opportunities is a critical scholarly...
Reference Book
Sample PDF
Managing Sustainable Tourism Resources
Debasish Batabyal. © 2018. 330 pages.
Different tourism sites and destinations require different management approaches to maintain resources for both tourists and native populations. Through evaluating ongoing patterns in the industry, businesses are able to maintain an equilibrium between the local community and tourist populations....
Reference Book
Sample PDF
Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations
Mohinder Chand Dhiman. © 2017. 426 pages.
The stability and wealth of a nation’s economy is dependent upon the success of various industrial sectors. The tourism industry has experienced massive growth in recent years, creating more jobs and becoming a source of foreign exchange. Opportunities and Challenges for Tourism and Hospitality in the...
Reference Book
Sample PDF
Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry
Pandian Vasant, Kalaivanthan M. © 2017. 515 pages.
The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. By utilizing new technologies and optimization techniques, it is becoming easier to troubleshoot problematic areas within the travel...
Reference Book
Sample PDF
Pharmaceutical Sciences: Breakthroughs in Research and Practice
Information Resources Management Association. © 2017. 1584 pages.
The delivery of optimal pharmaceutical services to patients is a pivotal concern in the healthcare field. By examining current trends and techniques in the industry, processes can be maintained and improved. Pharmaceutical Sciences: Breakthroughs in Research and Practice provides comprehensive coverage...
Reference Book
Sample PDF
Driving Tourism through Creative Destinations and Activities
Alžbeta Kiráľová. © 2017. 375 pages.
Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity...
Reference Book
Sample PDF
Tourism and Opportunities for Economic Development in Asia
Patricia Ordóńez de Pablos, Zeyar Myo Aung. © 2017. 341 pages.
The growing market of tourism in Asian countries has caused significant changes to the economy, transportation, and safety for citizens. With the ubiquity of tourism, there is now an increasing need for resources to assist in the challenges that arise. Tourism and Opportunities for Economic Development...
Reference Book
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