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The decision-making process has become a challenge in modern organizations due to increased access to information and large data sets. When considering single-criteria problems, the decision making process is extremely intuitive. On the other hand, multi-criteria decision making, which involves several...

With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing...

Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. Integrating technology and knowledge management strategies into the product development process is one solution to remaining relevant in a highly...

The field of education is in constant flux as new theories and practices emerge to engage students and improve the learning experience. Research advances help to make these improvements happen and are essential to the continued improvement of education. The Handbook of Research on Applied Learning...

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical...

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the...

Diversity in the workforce can be attributed to both a popular, cultural shift and legislative intervention. Despite these forces, discrimination endures in all aspects of Western society from education to employment. Unequal pay and opportunities for promotion are symptoms of a systematic...

Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional...

The concept of “chaos”, and chaos theory, though it is a field of study specifically in the field of mathematics with applications in physics, engineering, economics, management, and education, has also recently taken root in the social sciences. As a method of analyzing the way in which the digital...

Advances in digital technologies have provided ample positive impacts to modern society; however, in addition to such benefits, these innovations have inadvertently created a new venue for criminal activity to generate. Combating Violent Extremism and Radicalization in the Digital Era is an essential...

Despite a higher percentage of women entering various STEM fields, issues of discrimination and stereotyping continue to exist. These difficulties create a potential hostile environment and a noticeable gap in opportunities, advancements, and compensation increases in comparison to their male...

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have...

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns...

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful...

Effective communication within learning environments is a pivotal aspect to students’ success. By enhancing abstract concepts with visual media, students can achieve a higher level of retention and better understand the presented information. Knowledge Visualization and Visual Literacy in Science...

The Journal of Nanotoxicology and Nanomedicine (JNN) publishes key research that addresses the potential opportunities, hazards, and risks associated with human and environmental exposure to micro-scale materials in natural as well as medicinal settings. Focusing on both theoretical and experimental...

This chapter presents a discussion of the START model, which has been internationally recognized as a useful syllabi-tracking system that can be applied to online and on-ground teaching. START, an acronym for “(S)yllabus Analysis (T)racking System Covering Objectives (A)ssessment Methods (R)esearch...

Libraries and Open Access function in a variety of ways to make information freely available to the public, but the current era of market-driven globalization has reshaped the economic environment, and threatens to undermine their principle mission. The defining characteristic of this threat is the...

In 1981, the National Commission on Excellence in Education identified “widespread public perception that something is seriously remiss in our educational system” (Fiske, 2008). Thirty years later, in 2011, Harvard School of Education's Pathways to Prosperity Project states “In an era in which...

This chapter seeks to elaborate on two points. First, the authors would like to focus on the inverted (flipped) classroom, by providing a detailed understanding of it, as well as, current practices. Second, the authors want to propose that instructors become end-user developers, in other words...

A supportive creative environment for young children is viewed as an essential element toward facilitating their creative thinking. Creativity requires imagination, insight, problem solving, divergent thinking, the ability to express emotions and to be able to make choices, thus we created a supportive...

The sheer volume of technological innovations with educational potential along with the myriad of instructional theories and models present quite the challenge for educators. A contemporary framework is needed to connect these components with learning theory and to ultimately serve as a guide to...

The Internet has transformed social communications and social behaviours. Technology-aided interpersonal interactions have replaced traditional ‘face-to-face' affiliations. The purpose of this chapter is to examine the effect of user-generated content on perceived customer value. In contrast to...

This chapter provides an insight into why Green Marketing (GM) and Sustainable Consumption (SC) of green products are subject of research and discussion in contemporary society. It analyzed the extent of GM in developing countries using cases of Nigeria and Kenya, factors influencing GM, the benefits...

A critical race theory was used to analyse policies and strategies in place to enable the participation of New Zealand ethnic women of Latin-American, Middle Eastern, and African (MELAA) origin in Science, Technology, Engineering, and Mathematics fields (STEM) in education and industry. The aim was to...