Marketing Meets Neuroscience: Useful Insights for Gender Subgroups During the Observation of TV Ads
Patrizia Cherubino, Giulia Cartocci, Arianna Trettel, Dario Rossi, Enrica Modica, Anton Giulio Maglione, Marco Mancini, Gianluca Di Flumeri, Fabio Babiloni.
© 2017.
28 pages.
In this chapter, findings of an experiment aimed to investigate cognitive changes of cerebral activity during the observation of TV commercials will be presented. In particular, it has been recorded Electroencephalographic data (EEG) from a group of 24 healthy subjects during the observation of a...