Bookstore Search

Data analysis is an important part of modern business administration, as efficient compilation of information allows managers and business leaders to make the best decisions for the financial solvency of their organizations. Understanding the use of analytics, reporting, and data mining in everyday...

In a rapidly growing global economy, where there is a constant emergence of new business models and dynamic changes to the business ecosystem, there is a need for the integration of traditional, new, and hybrid concepts in the complex structure of supply chain management. Within the fast-paced...

There are various innovations and new technologies being produced in the energy, transportation, and building industries to combat climate change and improve environmental performance, but another way to combat this is examining the world’s food resources. Currently, there are global challenges...

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its...

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those...

Predictive analytics has become an increasingly hot topic in analytics landscape. As a result, predictive analytics deployments are gaining momentum. Yet, the adoption rate is slow, and organizations are only beginning to scratch the surface in regard to the potential applications of this technology....

A business intelligence (BI) system provides users with multi-dimensional information (a so-called “BI product”) to support decision making. However, existing BI systems overlook the lineage metadata which supports individual data quality dimensions such as data believability and ease of understanding....

Company performance can be measured at all levels across an organization, and in the German healthcare industry, business intelligence systems play a crucial role in achieving this. For one major health insurance company (discussed here as an alias – AK Healthcare), the deployment of business...

Raw materials and products are moved and created globally through complex supply chains. Within those supply chains, logistics is what enables the goods to move through distribution and reach the end consumer. Being such a widely used process, this is what motivates the researchers to examine the...

This case study will analyze the critical success factors and key matters related to the deployment of BI deployment in different organizations. Different organizations have different approaches to making BI available for different business users, divisions, and departments. Data visualization is also...

Since their initiation—characterized by an unsophisticated structure—organizations declare the necessity to organize, coordinate, and manage resources. This necessity is emphasized through the appearance of emergent types of structure assorted with crossing boundaries strategies (strategic alliances...

The pharmaceutical industry is seen as one of the most dynamic, volatile, and innovative parts of the global economic environment. It also has a big impact on the society and is an indicator of the healthcare systems' condition. Some changes have happened in the last decades, for example, shifting...

The pharmaceutical industry is trending in business decisions to demonstrate financial impact, influence on the behavior of consumers, governments, and businesses. This impact is beyond geographies and industries. It must be understood how a trend's impact will manifest itself in an actionable...

The pharmaceutical industry is under severe pressure due to complex supply chains that are underutilized, inefficient, and ill-equipped to cope with the sort of products. The pharma supply chain must meet the demands of a fast-evolving marketplace and the shift from patient to an outcome to undergo a...

With traditional ERP systems, there is a lack of networking among suppliers, partners, and logistics providers. So, there is a need to have a holistic view of production and movement of goods from production to last mile delivery. The physical and digital supply chains need to be integrated to ensure...

The pharmaceutical supply chain is one of the most complex supply chains in the world. The primary objective of this chapter is to analyze the role of knowledge sharing barriers in supply chain performance. The chapter will explore significant knowledge sharing barriers that might deter the performance...

The objective of this chapter is to analyze the collaboration networks of the Mexican pharmaceutical industry from an institutional approach. The pharmaceutical sector at a global level is characterized by a high dynamism in innovation and collaboration. One could say that the high value recorded by...

This chapter starts with a brief outline of the historic development of the interspecies relationships and discusses the role of norms in changing behavior. Norms play a role in maintaining the ideology of carnism which enables people to eat the flesh of certain animals due to the invisibility of meat...

Food waste is a major issue around the globe impacting food security, resource use, economic operations, and the environment. Meat waste, constituting approximately half of total annual meat production in the United States, is particularly relevant to address due to significant resource inputs used in...

The unnecessary question what a man is without his masculinity, is deeply ingrained into the socially established norms of strength, power, virility and machoism. Although the traditional male masculinity stereotype and its association with meat consumption are still undisputable for many “real” men...

Humans' foremost desire is to achieve longevity through a healthy body and mind. The Baul philosophers of Bangladesh fulfil this sustainability desire through meatless diets and esoteric physio-spiritual practices. Their mission in life is to pursue voluntary community activism and social...

This chapter investigates the dominance of the animal welfare ideology and the role it plays in the widespread consumption of animal-origin products. Animal welfare ideology promotes the humane use and slaughter of non-human animals. This chapter includes a literature review on the dominance of the...

This chapter presents a novel case study of a diet sustainability model implemented at Medley Hall, an on-campus student accommodation facility at a university in Victoria, Australia. Diet sustainability refers to measures to minimise adverse environmental impacts attributable to food production. A...

The author's recommendation in its proposal on current marketing is the most scientific approach to a topic with so many contradictions; due to trendy, current, efficiency or social deception. These and other statements about neuromarketing have made a topic of importance in world literature. The...

Semi-structured, in-depth interviews were conducted with the senior level advertising agency employees that work in the creative and strategic planning departments to learn about their opinions on neuromarketing and the various issues related to neuromarketing. Interpretative phenomenology analysis...