Bookstore Search

Data analysis is an important part of modern business administration, as efficient compilation of information allows managers and business leaders to make the best decisions for the financial solvency of their organizations. Understanding the use of analytics, reporting, and data mining in everyday...

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its...

This chapter starts with a brief outline of the historic development of the interspecies relationships and discusses the role of norms in changing behavior. Norms play a role in maintaining the ideology of carnism which enables people to eat the flesh of certain animals due to the invisibility of meat...

Human consumption of livestock remains a marginal issue in climate change debates, partly due to the IPCC's arbitrary adoption of 100-year global warming potential framework to compare different emissions, blinding us to the significance of shorter-term emissions, namely methane. Together with the...

Food waste is a major issue around the globe impacting food security, resource use, economic operations, and the environment. Meat waste, constituting approximately half of total annual meat production in the United States, is particularly relevant to address due to significant resource inputs used in...

In a time of intense instrumentalization of life, nature becomes a mere factory from which natural resources are withdrawn. This system is causing immense social, ethical and environmental impacts, and livestock raising is at the core of these problems. The concept of speciesism – a prejudice...

This chapter proposes to “Flip the Script” of the prescribed diet in USA today that primarily revolves around eating meat. The consumerization of the consumption of meat is pervasive in this country, and individuals are culturally constructed to believe animal proteins are essential to the human diet....

The unnecessary question what a man is without his masculinity, is deeply ingrained into the socially established norms of strength, power, virility and machoism. Although the traditional male masculinity stereotype and its association with meat consumption are still undisputable for many “real” men...

Humans' foremost desire is to achieve longevity through a healthy body and mind. The Baul philosophers of Bangladesh fulfil this sustainability desire through meatless diets and esoteric physio-spiritual practices. Their mission in life is to pursue voluntary community activism and social...

Once perceived as a nutritional and occasional bonus, meat has now daily presence in the affluent West, serving human appetite for food. Although meat is not a product typically associated with luxury, its large ecological footprint poses the question whether it is time to challenge consumers'...

A major hypothesis argues that the dietary shifts of the proto-humans towards animal proteins enabled humans to develop large brains as well as build planning, cooperating, socializing, exploring and creative skills, related to food techniques, including using fire, cooking, fermentation, agriculture...

Turkey's first encounter with social marketing began in the 1960s from which time the field has been dominated by public institutions, although during the 1990s non-governmental organisations started running some social marketing campaigns. This chapter analyses Turkey's first campaign...

This chapter investigates the dominance of the animal welfare ideology and the role it plays in the widespread consumption of animal-origin products. Animal welfare ideology promotes the humane use and slaughter of non-human animals. This chapter includes a literature review on the dominance of the...

Considering the consequences of meat production and consumption in the West and globally, countries such as Nigeria with relatively low meat consumption per capita have the benefit of hindsight. However, if not checked, the current social structures and mechanisms, might progressively accelerate the...

This chapter presents a novel case study of a diet sustainability model implemented at Medley Hall, an on-campus student accommodation facility at a university in Victoria, Australia. Diet sustainability refers to measures to minimise adverse environmental impacts attributable to food production. A...

This chapter analyses the trends in production and consumption of animal-based food products, including meat, dairy, eggs and fish, in Bulgaria between 2010 and 2015. Against decreasing population, the production of livestock, yogurt, packaged milk and cheese remained relatively stable or increased...

Meat alternatives have been proposed as one solution to decrease meat consumption and thus its negative effects on individuals and the environment. Using three meat myths identified in literature on meat consumption—meat eating is normal, natural, and necessary—this chapter discusses how they emerge in...

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those...

The author's recommendation in its proposal on current marketing is the most scientific approach to a topic with so many contradictions; due to trendy, current, efficiency or social deception. These and other statements about neuromarketing have made a topic of importance in world literature. The...

Behavioural research attempts to study how individuals make decisions and interact and influence other individuals, organizations, markets and society. In this regard, applied neuroscience in human decision-making has gained an increasing attention in recent decades with emergence of two disciplines;...

The 2007-2008 Global Financial Crisis provided strong evidence of social dynamics in global financial markets which challenge basic rationality of independent decision makers when choices invoke short term trade-offs as opposed to sustainable long term socio-economic value creation and its ethical...

There are many scientific contributions from different disciplines, including philosophy and psychology, which have dealt with aspects of buying behavior related to typical products. These products convey messages relating to the area of origin (in terms of culture and environment) and food security...

In this chapter, findings of an experiment aimed to investigate cognitive changes of cerebral activity during the observation of TV commercials will be presented. In particular, it has been recorded Electroencephalographic data (EEG) from a group of 24 healthy subjects during the observation of a...

This chapter claims to understand the implications of Cloninger´s psychobiological model of temperament in the people behaviour on social networking sites. This study uses secondary information as well as primary data. The author collected and analyzed an online survey with a sample of 365 individuals....

Semi-structured, in-depth interviews were conducted with the senior level advertising agency employees that work in the creative and strategic planning departments to learn about their opinions on neuromarketing and the various issues related to neuromarketing. Interpretative phenomenology analysis...