Increase Your Book's Impact

It’s important to take steps that will boost the exposure of your book and further the impact of the book by utilizing your existing network of colleagues, librarians, mentors, professional organizations, and others. Below are strategies our marketing team have found effective for getting books in front of the right audience. These efforts help improve your book’s online presence by enhancing its website credibility and Search Engine Optimization (SEO), making it easier to find. To start improving the discoverability of your book, we encourage you to draft the following content listed below. Any questions or concerns about the following information can be directed to our Author Relations team at marketing@igi-global.com

Increase the Discoverability of Your Book Contribution
The Author Relations team manages support for over 2,500 front-list book publications simultaneously. Our primary role is to enhance cover images and bibliographic metadata (ONIX) feeds, ensuring optimal discoverability across academic library e-commerce, hosting, indexing, and discovery platforms such as Web of Science and SCOPUS. The IGI Global Scientific Publishing Author Relations Team is dedicated to maximizing the impact of IGI Global publications within their respective fields of research.	This Includes: Sharing your publication with our network of global distributors Integrating your publication into major discovery systems / aggregate databases Featuring publications to thousands of librarians, partners, and other researchers Submitting your publication to major indices
Why does this matter? With more people around the world knowing about your work, you will have greater chances of getting your work cited, a key indicator for indices like Web of Science and Scopus when considering your book for indexing.	Please provide these materials to our Author Relations Team at marketing@igi-global.com

Get Your Book Into Your Library
Recommend Your Book to Your Librarian Team up with your librarian network to make your research easily accessible. To boost citation impact, broaden your book’s network, and support future research, connect us with your institution's librarian. As an expert in your field, you are the best person to emphasize the importance of your research to the librarian. The more your book is recommended, the broader its network spreads. Use the “Librarian Recommendation Form” found on your book’s website.	Share Your Book with Colleagues Spread the word about your book! Increase your book's visibility, citation impact, and reach by sharing details about it within your own academic community. Share the discount code IGI50 for colleagues to receive 50% off your book on our website. Recommend your book for course adoption

Share News About Your Book on Social Media
Boost Visibility and Build Connections Sharing your work on social media opens up a brand-new audience to discover and engage with your research. Contact our Author Relations Team to start building your social media campaign.	Tag societies, organizations, researchers, and others who may be interested in your work Connect your research to recent news and events Share videos and more about your book
Add us on social media!	Please provide these materials to our Author Relations Team at marketing@igi-global.com

Communicate with Associations and Partnerships Team up with organizations that would be interested in hearing exciting news about your work.
Utilize your affiliations with reputable and prestigious associations and partnerships to ensure that your research expands to a diverse audience. These groups are often proud to showcase the impressive work of their members and are eager to support your research. If desired, our Author Relations Team can assist you with starting this process.	We can provide custom discount codes to be used to purchase your book on the IGI Global Scientific Publishing Online Bookstore. We can provide members with information on where your publication can be purchased. Share We can assist with planning a book launch And more!

Update Your Affiliate Page Show off your accomplishments!
Your expertise and dedication deserve to be recognized! Update your biography to showcase your accomplishments, whether you've transitioned to a new institution, earned a prestigious award, or reached a significant milestone in your career. Ensure your IGI Global Scientific Publishing Portal account reflects your latest achievements or share your updates with the Author Relations Team. Additionally, consider uploading a professional headshot—let the world see the distinguished expert behind the groundbreaking research!	Keep it simple: Professional headshots can be taken at home with any smartphone using appropriate lighting and a neutral background. Highlight your accomplishments: Be sure to highlight any recent awards or achievements in your updated biography. Don't stress: Our Author Relations Team is available to provide any English copyediting where it may be needed.
Please provide these materials to our Author Relations Team at marketing@igi-global.com

Draft a Statement for Your Book's Website Describe to readers what makes your book standout.

As the expert, you best know how to highlight the importance and relevance of your research. Let readers hear from you directly by answering the following prompt: In what ways does your book differentiate itself from other scholarly works on this topic by exemplifying the concept of "Publishing Tomorrow's Research Today"?

See an example below: "The Handbook of Research on T-Scan Technology Applications in Dental Medicine distinguishes itself from all other Dental Occlusion books by being the only Measured Digital Occlusion textbook that details how modern-day digital occlusion metrics are employed in various Dental Medicine applications. This compilation significantly enhances a dentist's understanding of how to treat and resolve numerous pathologic dental conditions for which Traditional Occlusion textbooks have provided no effective solutions." – Dr. Robert Kerstein, Tufts University

Please consider sending this statement to the Author Relations Team so it can be included on your book’s website and used in various promotions for your book.

Contribute to a Newsroom Article Got a compelling idea for an article?
To boost citation impact, broaden your book’s network, and support future research, connect us with your institution's librarian. As an expert in your field, you are the best person to emphasize the importance of your research to the librarian. The more your book is recommended, the broader its network spreads. Check out what others have done:	Newsroom Post Options: In-depth Q&As with thought leaders Breakdowns of trending research shaping your industry Key development within the academic community Exclusive updates on editor and author events, including conferences, workshops, and networking opportunities Key development within the academic community And much more!
	Please provide these materials to our Author Relations Team at marketing@igi-global.com

Create a Video to Support Your Research No one understands the influence and significance of your research better than you do.

As a leading voice in your field, you are uniquely positioned to highlight the impact of your work and share its value with fellow researchers. When you speak directly about your publication—its key findings, the challenges it addresses, and the inspiration behind it—you create a powerful connection with your audience. Video is an engaging, effective way to bring your insights to life and showcase your expertise.

Partner with our Author Relations team to craft a compelling video that highlights the critical questions your research answers and the passion that drives your work. Let’s work together to amplify your impact.

Please provide these materials to our Author Relations Team at marketing@igi-global.com

Increase Discoverability at a Conference These events create opportunities to start conversations about your innovative research.
Conferences and other events enable you to showcase your research, providing you with a valuable opportunity to be seen by others in your field and a chance to pave the way for future collaborations. Please provide these materials to our Author Relations Team at marketing@igi-global.com	Materials We Can Provide You: Book Flyer: Showcases key elements of your publication including description, pricing information, and more. Custom Conference Discounts: Offers conference attendees a special discount code. Cover Image(s): A high-quality, downloadable cover image of your publication that you can utilize through digital media (i.e. social media, online websites, blogs, etc.), print media, your email signature, and more. Event Press Release: Announces the details of your event, including time, date, how to join, and additional details of your book.

Garner Book Reviews Around Your Book Boost your book’s credibility with a book review from a fellow expert in your field. Do you know industry experts who would be interested in reviewing your book? Invite them to review your publication! These testimonials by well-respected scholars help increase your book’s creditability, SEO, and visibility in your field.
Start the Process: Reach out to researchers in your field who may have interest in your book. Introduce them to us at authorrelations@igi-global.com as a potential book reviewer The Author Relations Team can set them up with temporary e-access to your title for one month.	After the review is completed the Author Relations Team will: Add the review to your book’s webpage and notify you accordingly. Share the review withing our network of other contributors and partners. Showcase the review on social media, so you can easily reshare with your own network.
For questions or assistance contact our Author Relations Team at marketing@igi-global.com

Adopt Your Book into a Course Get the next generation of researchers excited about your field – and your research contributions.

IGI Global Scientific Publishing offers a personalized Course Adoption Program that allows your students to purchase the discounted publication directly through IGI Global Scientific Publishing Online Bookstore or through your university’s bookstore.

Check out our case study, “IGI Global Continues to Broaden the Scope for Classrooms" Fill out the "Course Adoption Request Form" located beneath the Discoverability Tab in the eEditorial Discovery® system.

Best-Selling Book Case Study IGI Global Scientific Publishing authors enhance book dissemination by sharing within academic networks, leveraging their marketing resources, and utilizing proven influential strategies.

What Others Have Done: Even before the release of the book, The Role of Child Life Specialists in Community Settings (ISBN:9781668450970) exceeded 30 copies secured by interested researchers and has maintained a high level of excitement since its debut. Through a cooperative effort by the editors and contributing authors, the importance and relevance of this book was communicated to their small corner of the research community, followed by an outpouring of support. You can apply the basic principals of their actions, which led this publication to becoming an IGI Global Scientific Publishing Best-Seller within the first three months of the book’s release, to your own efforts to further your book's impact on your field. Editors of the Best-Selling Book Discuss the Goals of the Book With Ideal Audience

What the Editors Did: Used existing networks: connections to previous employers, industry-specific societies, colleagues, and current and past students Shared news of their book on social media: online networks enhanced their ability to reach a broader audience of like-minded individuals Held a Book Discussion: Hosted by an industry academic society, they discussed the applications and importance of their publication, including a Q&A. Event Recording: Shared the recording of the book discussion video via a YouTube link with the Author Relations Team. Our team featured this book, along with the video, in an article on the IGI Global Newsroom, and embedded the video on the book's webpage, maximizing the Search Engine Optimization (SEO) capability of this content to further drive traffic from the internet.

Stay in the Know
Check Out Our Newsroom Site to Stay Informed:	Follow Us on Social Media @IGIGlobal
Sign Up for Our Newsletter!	For questions or assistance contact our Author Relations Team at marketing@igi-global.com