Analyzing the Effects of a 3D Online Virtual Museum in Visitors’ Discourse, Attitudes, Preferences, and Knowledge Acquisition

Adriana D’Alba (University of North Texas, USA) and Greg Jones (University of North Texas, USA)
Copyright: © 2013 |Pages: 47
EISBN13: 9781466642874|DOI: 10.4018/978-1-4666-2815-1.ch002
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This chapter presents the results of a study conducted in Mexico in 2011 with a group of undergraduate students. It examines the effectiveness of an online three-dimensional learning environment and its effects in visitors’ discourse, attitudes, preferences, and knowledge acquisition during and after a real museum visit. Primary results show that: a) participants who used the virtual museum previous to the museum visit showed an increase in discourse, enjoyment, and knowledge about the exhibition, and b) using a three dimensional previsualization can enhance and influence the learning experience in educational settings in a positive way.
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