Audio-Visual Case Methodology for Teaching Business in Virtual Campus: The Henry Brubaker Case

Xavier M.Triadó Ivern (Universitat de Barcelona, Spain), Pilar Aparicio Chueca (Universitat de Barcelona, Spain), Natalia Jaría (Universitat de Barcelona, Spain) and Amal Elasri (Universitat de Barcelona, Spain)
Copyright: © 2010 |Pages: 170
EISBN13: 9781609602642|DOI: 10.4018/978-1-61520-909-5.ch009
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Abstract

Henry Brubaker is a visual case used in different subjects in the area of business organization to delve into the subject of design and implementation of organizational structures. The projection to the students has been conducted by using different methodologies. The authors have already proven that the audiovisual case methodology is substantially related to the increases of student motivation not only to attend the lesson, but also to study the subject. It is not significant, moreover, that there is also a strong evidence for a positive correlation between the audiovisual case methodology used and improvements in the learning process. Likewise, the observations that the authors have collected so far suggest that this way of teaching fosters a better understanding of the theoretical concepts explained in the classroom.
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