Ayvalik an as Art Route for Tourism Guides Within the Frame of Art Tourism

Sabriye Çelik Uğuz (Balıkesir University, Turkey)
Copyright: © 2020 |Pages: 256
EISBN13: 9781799868453|DOI: 10.4018/978-1-7998-3725-1.ch013
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Art is the most important element that directs people to a destination and gives them an original experience in a developing and changing understanding of tourism. Art tourism motivates people to travel, facilitate communication with different cultures, enhance social pride, and contribute significantly to the region's economy. Regions with artistic and touristic attractions are active with art tourism, and they have an art destination brand. In this study, Ayvalik's potential for art tourism is investigated. At the same time, art events, art venues, and artist atelier/studio in Ayvalik are presented with numerical and visual examples. Ayvalik is developed as a new art route within the framework of art tourism and offers various suggestions for its tourist guides.
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