MLA
Damen, Dennis, Miao Wangand Tim Wijnhoven. "Branding and New Product Development: A Case of Glemma." IGI Global, 2015. 178-193. Web. 25 Apr. 2024. doi:10.4018/978-1-4666-7393-9.ch008
APA
Damen, D., Wang, M., & Wijnhoven, T. (2015). Branding and New Product Development: A Case of Glemma (pp. 178-193). doi:10.4018/978-1-4666-7393-9.ch008
Chicago
Damen, Dennis, Miao Wangand Tim Wijnhoven. "Branding and New Product Development: A Case of Glemma," 178-193 (2015), accessed April 25, 2024. doi:10.4018/978-1-4666-7393-9.ch008
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