Building an Online Grocery Business: The Case of

Irene Yousept (University of Newcastle upon Tyne Business School, UK) and Feng Li (University of Newcastle upon Tyne Business School, UK)
Copyright: © 2005 |Pages: 78
EISBN13: 9781605665481|DOI: 10.4018/ijcec.2005040104
OnDemand PDF Download:
List Price: $37.50
OnDemand PDF Download
Download link provided immediately after order completion
List Price: $37.50
Current Promotions:
Take 20% Off All Publications Purchased Directly Through the IGI Global Online Bookstore:


This paper uses the case of, ASDA’s home-shopping arm, to demonstrate the challenges in building and developing an online grocery business in the UK. To set the stage, the initial implementation and learning from phone/catalogue home-shopping in ASDA is outlined to demonstrate why e-commerce was seen as most economically suitable to conduct a grocery home-shopping business. Then the paper illustrates the development stages and critical aspects of’s Web shop. Particularly, it delineates the operational aspects of B2C e-commerce in the grocery business: fulfillment center and fulfillment process. The case will also describe ASDA’s efforts in overcoming problems with their home-shopping fulfillment model and present important elements of’s virtual store and its operation. The paper concludes with the challenges that has been facing, their current status, and future prospects.
InfoSci-OnDemand Powered Search