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Bytedance: Innovating Global Technology and Navigating Strategic Challenges

Wei Min (Beijing Normal University-Hong Kong Baptist University United International College, China)

EISBN13: 9798369396742|DOI: 10.4018/979-8-3693-2921-4.ch018

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Abstract

This case study delves into ByteDance, a pioneering force in global technology led by visionary founder Zhang Yiming and CEO Shou Zi Chew. It explores ByteDance's journey from its inception, driven by innovative AI technologies and a global expansion strategy, to becoming a dominant player in social media with platforms like TikTok. The case examines ByteDance's multifaceted approach, including its development of the MegaScale AI system for large-scale language model training and its strategies for navigating complex data sovereignty issues across international markets. It also analyzes ByteDance's competitive landscape, encompassing key rivals in social media, AI development, e-commerce, and cloud services. Moreover, the case scrutinizes ByteDance's leadership strategies, emphasizing its efforts in user data privacy compliance and global regulatory challenges. Through these insights, the case offers a comprehensive view of ByteDance's evolution, strategic initiatives, and the broader implications for the tech industry.

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Bytedance: Innovating Global Technology and Navigating Strategic Challenges

Abstract