How can Corporate Social Responsibility (CSR) and Innovation Enhance Enterprise Performance?: Possible Pathways for the Romanian SMEs in the Context of the Global Economic Crisis

Ana-Cristina Ionescu (Chamber of Commerce and Industry of Romania (CCIR), Romania)
Copyright: © 2012 |Pages: 197
EISBN13: 9781466603554|DOI: 10.4018/978-1-61350-314-0.ch008
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By analyzing the experience in Romania, this study aims to provide insight into the relationship between SMEs’ CSR activities and their economic competitiveness in the light of innovation, mandatory in times of economic crisis, and emphasize the idea that business as usual is no longer acceptable. In addition to providing research on the general situation of CSR in Romania, this case is also describing the most relevant (public) actors engaged in this issue, the level of deployment of CSR among SMEs, as well as the characteristics of these activities. In order to prove that innovative CSR initiatives are a positive investment resulting in an economically beneficial outcome for the businesses, that can be disseminated via open innovation networks, a number of five Good Practice case studies have been identified and described in-depth.
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