Company Restructuring as Part of a Comprehensive Change Plan during Periods of Transition in Leadership: The Case of Al Quds Pharmaceuticals Company

Mawakeb Massad (Birzeit University, Palestine)
Copyright: © 2014 |Pages: 315
EISBN13: 9781466659148|DOI: 10.4018/978-1-4666-5067-1.ch017
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This case study analyzes the organizational change that took place at Al Quds Pharmaceuticals Company, which is one of the leading pharmaceutical companies in Palestine. It highlights the phase during which change was planned and occurred. The case briefly explains a number of factors that led top management to plan an incremental, proactive organizational change targeting two major components of the organization (leadership and structure). These highlighted change components are then analyzed in terms of how they were planned, how they are currently managed and communicated to other organizational members. The case concentrates on the methodology used by the company's top management in planning and communicating the change. This includes leadership and managerial behaviors accompanying the change process, in addition to the challenges that arose, or might arise, as a result. Finally, main solutions and recommendations are suggested.
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