Contemporary Environmental CSR Strategies in the Banking Sector: The Case of Piraeus Bank

Kyriakos Riskos (Aristotle University of Thessaloniki, Greece), Paraskevi Dekoulou (University of Nicosia, Cyprus) and George Tsourvakas (Aristotle University of Thessaloniki, Greece)
Copyright: © 2019 |Pages: 109
EISBN13: 9781522595175|DOI: 10.4018/978-1-5225-7715-7.ch006
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Abstract

The chapter explores how a financial institution can effectively implement environmental CSR strategies that contribute to the wellbeing and sustainable development of the global community. In particular, the case of Piraeus Bank, a leading player of the banking sector in Greece, has been extensively analyzed. The analysis demonstrates that by immediately and effectively responding to environmental and other social issues, Piraeus Bank is fully aware of the imperative need for an organization to integrate CSR notion in its strategy and business activity.
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