eBay: An E-Titan Success Story

Zhongxian Wang (Montclair State University, USA), James Yao (Montclair State University, USA), Ruiliang Yan (Virginia State University, USA) and Jeffrey Hsu (Fairleigh Dickinson University, USA)
Copyright: © 2009 |Pages: 139
EISBN13: 9781605666396|DOI: 10.4018/978-1-60566-064-6.ch009
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eBay provides online marketplaces for the sale of goods and services, online payments, and online communication offerings. Their three primary business segments are: eBay Marketplaces, Payments, and Communications. The Marketplace platform has grown beyond the initial auction platform to include Rent.com, Shopping.com, Kijiji, Craigslist, mobile.de, and Marketplaats.nl. PayPal enables individuals and businesses to easily and securely transact payments. The overgrowth of eBay may have brought about the management problems in a young company that grows so fast. As the eighth largest global retailer, eBay’s mission is to pioneer new communities around the world built on commerce, sustained by trust, and inspired by opportunity. Their ability to maintain or enhance this position will depend on their ability to adapt to new technologies while facing increased competition and anticipating customers’ needs. This chapter will address management’s philosophies, the corporate business model, its challenges, and network relationships, and examine corporate growth to date as well as future horizons.
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