eInsurance: Developing Customer-Friendly Electronic Insurance Services from the Novel Project Perspective

Aki Ahonen (OP Bank Group Central Cooperative, Finland), Jarno Salonen (VTT Technical Research Centre of Finland, Finland), Raija Järvinen (National Consumer Research Centre, Finland) and Jouni Kivistö-Rahnasto (Tampere University of Technology, Finland)
Copyright: © 2009 |Pages: 125
EISBN13: 9781605666389|DOI: 10.4018/978-1-60566-064-6.ch008
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The chapter introduces an innovative organizational logic for developing and designing electronic services especially in the context of financial services, such as insurance. Furthermore, a novel electronic insurance service concept for consumers is introduced in the chapter. The authors argue that development of electronic service solutions for the use of financial sector formerly rather conducted in an organization may well be executed through a multi-organizational project-based working logic. In fact the chapter establishes that the multi-organizational project-based logic results in a more creative outcome. Hence, the authors hope that the chapter encourages both academics and especially practitioners within the insurance business sector to take steps towards more collaborative working practices in order to generate more creative electronic service solutions for customers.
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