Engagement with Social Media Platforms via Mobile Apps for Improving Quality of Personal Health Management: A Healthcare Analytics Case Study

Sinjini Mitra (California State University, Fullerton, CA, USA) and Rema Padman (John Heinz III College, Carnegie Mellon University, Pittsburgh, PA, USA)
Copyright: © 2014 |Pages: 89
EISBN13: 9781466665309|DOI: 10.4018/jcit.2014010107
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Patient engagement in self health and wellness management has been identified as an important goal in improving health outcomes. As a result, the use of mobile and social media for health and wellness promotion is gathering considerable momentum. Several early adopting health plans and provider organizations have begun to design and pilot social and mobile media platforms to empower members to enhance self management of health and wellness goals. Based on a member survey of a large health plan in Pennsylvania, the authors identify factors that are significantly associated with member interest in adopting such technology platforms for obtaining health related information and services. Analysis of relevant data from more than 4,000 responses from health plan members indicate significant effects of several factors such as age, gender, general health condition (including presence of chronic conditions like diabetes and high blood pressure), level of computer and social media usage and frequency of engaging in different online activities such as banking, shopping, and emailing. This analysis allows us to identify important consumer segments that are correlated with professed willingness to use applications and programs offered by the health plan. Besides, the authors also develop statistical models to predict people's odds of adopting health-related mobile apps and identify the significant predictors thereof. The authors anticipate that these insights can assist health plans to develop and deploy targeted services and tools through integration of mobile and social media platforms for health and wellness management.
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