Evaluating the Impact and ROI of Medical Education Programs

Timothy R. Brock (ROI Institute, USA)
Copyright: © 2020 |Pages: 293
EISBN13: 9781799869207|DOI: 10.4018/978-1-7998-5092-2.ch013
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Medical education programs must deliver valued results that stakeholders expect in return for their funding investments. In the past, healthcare organizations accepted reports about test results and participant perceptions of the program as adequate evidence of course outcomes. Today, program funders expect evaluations that provide evidence that medical education programs improve organizational excellence measures to justify ongoing funding. This chapter will explain four of the five elements required of a proven, comprehensive evaluation system. This five-element system is necessary to provide the desired organizational excellence evidence that medical educators can adopt to address the needs of stakeholders at different levels of an organization. Specifically, this chapter will overview an evaluation framework, a process model, and guiding principles that are crucial elements of this methodology. The chapter ends with a case study that shows how a medical education team used this measurement and evaluation methodology to plan how they would design and evaluate a medical education program requested by executives to solve an ICU central line infection problem.
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