Exploring Social Media for Health and Wellness: A Health Plan Case Study

Sinjini Mitra (California State University, Fullerton, USA) and Rema Padman (Carnegie Mellon University, Pittsburgh, USA)
Copyright: © 2012 |Pages: 64
EISBN13: 9781466636026|DOI: 10.4018/jcit.2012040104
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Abstract

The use of social media for health and wellness promotion is a relatively new concept. Nonetheless, several early adopting health plans and provider organizations have begun to design and pilot social and mobile media platforms to empower members to enhance self management of health and wellness goals. In this case study of a large health plan in Pennsylvania, the authors describe the design and execution of a member survey to identify some factors that are significantly associated with interest in adopting such technology platforms for obtaining health-related information and services. Analysis of relevant data from more than 4,000 responses indicates significant differences among important segments of the member population defined with respect to demographic factors, level of computer and social media usage, and frequency of engagement in specific online activities. They anticipate that these insights can assist health plans to develop and deploy targeted services and tools for health and wellness management.
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