Facing Organizational Change and Stress Management: The Case of First Commercial Bank

Elham Metwally (Misr International University & American University in Cairo, Egypt)
Copyright: © 2011 |Pages: 133
EISBN13: 9781613504116|DOI: 10.4018/978-1-60960-583-4.ch009
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Abstract

In today’s hyper-competitive environment, understanding factors that contribute to effective management of change and achieving strategic competitiveness are critical. Based on management theories and best practices, this case study provides a detailed exploration, description, and explanation of the implementation of two electronic banking delivery systems, namely ATMs and Internet Banking, in a leading bank in Egypt. The case identifies and describes the bank’s approach to managing change through Information Technology, with regards to leadership actions, overcoming resistance to change, personal and organizational attributes, strategies, structures, business processes, culture, as well as organizational commitment. The arrangement of the case followed a question-and-answer format rather than the traditional narrative. A series of questions and answers based on the semi-structured face-to-face interviews assessed the research topic. The researcher treated both products side-by-side throughout the case, as action planning was the same for each product. Outcomes revealed great commonalities, which meant tremendous overlap and repetition, had a separate case study been presented for each product.
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