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Guoquan Shihui: Reforming the Prepared Food Market Through Integrated Supply Chain and Digital Innovation

Yiru Wang (Beijing Normal University-Hong Kong Baptist University United International College, China)

EISBN13: 9798369396674|DOI: 10.4018/979-8-3693-2921-4.ch011

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Abstract

This case study examines Guo Quan Shi Hui, a prominent player in China's new retail and prepared food market. Founded by Mingchao Yang, Guo Quan Shi Hui revolutionized the hotpot industry through innovative supply chain management and digital integration. Yang's journey from a night market entrepreneur to a billionaire showcases his strategic vision for building a robust logistics system, collaborating with over 266 ODM plants, and implementing cold chain technology for freshness. The case details Guo Quan Shi Hui's expansion from a small retail outlet to a nationwide network of 10,000 stores, leveraging multi-platform marketing strategies, including TikTok, for consumer engagement. It explores the company's franchise model success, online-offline integration, and plans for global expansion. Guo Quan Shi Hui's story underscores its leadership for blending traditional cuisine with modern business practices, setting a benchmark for industry transformation and consumer-centric innovation.

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Guoquan Shihui: Reforming the Prepared Food Market Through Integrated Supply Chain and Digital Innovation

Abstract