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Hello Trans Tech: Pioneering Sustainable Mobility in the Shared Economy

Haoyue Yu (Beijing Normal University-Hong Kong Baptist University United International College, China)

EISBN13: 9798369396599|DOI: 10.4018/979-8-3693-2921-4.ch003

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Abstract

This case study examines the evolution and strategic initiatives of Hello Trans Tech, a pioneering force in China's shared mobility sector. Founded in 2016 amidst the boom of bike-sharing, Hello Trans Tech quickly emerged as a leader by leveraging innovative technologies and sustainable transportation solutions. The journey from its inception, navigating through phases of market expansion, technological adaptation, and diversification into electric vehicles and intelligent mobility systems. Key aspects include strategic partnerships with Alibaba and Contemporary Amperex Technology, its transition from bike-sharing to a comprehensive mobility platform, and its expansion into Singapore. The study also highlights the leadership of founders Yang Lei and Kaizhu Li, their vision for sustainable urban mobility, and Hello's pioneering efforts in AI-driven optimization and carbon-neutral initiatives. Through this exploration, readers gain insights into how Hello Trans Tech has reshaped urban transportation and positioned itself at the forefront of China's shared economy revolution.

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Hello Trans Tech: Pioneering Sustainable Mobility in the Shared Economy

Abstract