La Vêture: A French E-Commerce Firm in the Apparel Sector

Matthew A. Andrews (International School of Management, Paris, France)
Copyright: © 2020 |Pages: 30
EISBN13: 9781799826941|DOI: 10.4018/978-1-5225-8088-1.ch003
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In just eight years, La Vêture has grown from a startup founded by three young French entrepreneurs to become the dominant player in retail e-commerce services for French apparel brands. But now with a staff over 100 people, and three floors of open space in the city center, the company is facing a number of challenges. La Vêture is grappling with questions such as whether or not the founder's original business model and vision are well aligned with current market conditions, and whether or not the informal, entrepreneurial management style and company culture have hidden costs which are preventing the company from further developing. Employees sometimes find themselves caught in impossible dilemmas. The e-commerce manager and the newly hired human resources manager are trying to chart a way forward.
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