Management Training in Higher Education through DVD : Looking for Charisma

Wolfram Laaser (FernUniversität in Hagen, Retired, Germany)
Copyright: © 2010 |Pages: 207
EISBN13: 9781609602284|DOI: 10.4018/978-1-61520-751-0.ch011
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In the following chapter the author will discuss and report on the production and use of DVD-technology in management distance education. The applications and developments refer to development at one of the university in Germany, however the technical and didactic considerations are widely independent of the institutional environment. After discussing some general characteristics of DVDs and qualification profiles necessary for production, the author will report more in detail on concrete productions in the area of business administration and management training, namely the DVD-production “Looking for Charisma. ”The underlying pedagogical concepts will be explained, especially how real business applications are related to the theoretical knowledge background concepts gained from textbooks. Special attention is given to the aspect of producing bilingual versions (German/English). Finally some preliminary results from questionnaires will be reported.
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