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A Multidisciplinary Project Integrating Marketing Research, Art and Spanish Language for Social Sciences

Manuel Cuadrado-García (University of Valencia, Spain), María-Eugenia Ruiz-Molina (University of Valencia, Spain), and Lourdes Hernández-Martín (London School of Economics, UK)
Copyright: © 2011 |Pages: 148
EISBN13: 9781613503706|DOI: 10.4018/978-1-60960-599-5.ch008
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Abstract

In this chapter we describe this interdisciplinary project focusing on the contribution in the teaching-learning process of students at the University of Valencia, in the context of the subject Marketing Research. Specifically, a series of photographs is selected in order to organize an exhibition in London and, to ensure the success of the exhibition, students of the subject Marketing Research have combined sources of secondary and primary data, and have become familiar with databases of business information from the Library of the University of Valencia as well as with the commonly used software for data processing. In general, students have very much appreciated this activity as a facilitator of learning in the field.
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