Multilayered Distribution System in India: Practice and Issues

Sumeet Gupta (Shri Shankaracharya Institute of Technology and Management, India), Tushar Agrawal (Shri Shankaracharya Group of Institutions, India), Priyanka Jain (Shri Shankaracharya Group of Institutions, India), Dolly Jaisinghani (Shri Shankaracharya Group of Institutions, India) and Ritika Rathi (Shri Shankaracharya Group of Institutions, India)
Copyright: © 2012 |Pages: 145
EISBN13: 9781466617032|DOI: 10.4018/978-1-4666-0065-2.ch006
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This chapter presents several case studies of the multilayered system in India and shows how the prevalent distribution system preclude any means of cost reduction and making these supply chains efficient. Supply chains of perishable goods, electronic products, FMCG products and Pharmaceutical products are discussed in this chapter. Each of these supply chains present unique challenges and issues that need attention. The three main objectives in these studies are to understand the distribution systems as well as cost economics of the supply chains, identify potential conflicts and issues in their distribution system, and to study the effect of macro-environment on the distribution system. Apart from these objectives, these cases are also meant to prepare those venturing into such supply chains to come up with efficient solutions for improving these supply chains.
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