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Predictive Strategic Factors in Export Performance in the Automotive Industry: The Mediating Effect of Innovation

Orlando Lima Rua (ISCAP, CEOS, Polytechnic of Porto, Portugal & NECE, University of Beira Interior, Portugal & UNIAG, Associação dos Politécnicos do Norte de Portugal, Portugal) and Ana Ferreira (ISCAP, Polytechnic of Porto, Portugal)

EISBN13: 9781799878087|DOI: 10.4018/978-1-7998-4387-0.ch012

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Abstract

The purpose of this chapter is to analyze the linkage between intangible resources and export performance, considering the mediating effect of innovation on it. The authors have adopted a quantitative methodological approach applied to a sample of Portuguese exporting companies from the automotive industry. The application of the structural equation model is highlighted, using partial least squares (PLS). The results allow us to conclude from the existence of a positive and direct impact of intangible resources on export performance and the mediator effect of innovation in this relationship. The main contribution of this study is the mediating effect of innovation on the relationship established between intangible resources and export performance concerning companies from the automotive industry.

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Predictive Strategic Factors in Export Performance in the Automotive Industry: The Mediating Effect of Innovation

Abstract