Premium International for Credit Services: Application of Value-Based Management

Eskandar Tooma (American University in Cairo (AUC), Egypt), Aliaa Bassiouny (American University in Cairo (AUC), Egypt) and Nourhan El Mogui (American University in Cairo (AUC), Egypt)
Copyright: © 2011 |Pages: 88
EISBN13: 9781613504086|DOI: 10.4018/978-1-60960-583-4.ch006
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The case follows through the history of PICS, presenting the business model and the market for its products. It then moves on to outline the financial position of PICS over the period 2002-2005,which shows that, despite double-digit growth in revenue, the company has suffered from poor bottom lines that have put the company in severe financial distress.
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