Proactive Corporate Social Responsibility (CSR) Strategies: The Case of PADICO Holding

Dahouk Dawoudi (Birzeit University, Palestine) and Anton Sabella (Birzeit University, Palestine)
Copyright: © 2014 |Pages: 75
EISBN13: 9781466659025|DOI: 10.4018/978-1-4666-5067-1.ch004
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This case attempts to shed light on a range of issues typically encountered in the business sector in Palestine. It illustrates innovative approaches to resolving socio-economic challenges and their implications on CSR practices, communication, and organizational behavior. It examines the leading role of the private sector in forging partnerships with universities to tackle the persisting and widening skill-employability gap and lack of business competitiveness. The case explores a program initiated by PADICO and built on a competence-based model, which is the first of its kind in Palestine. The model addresses unemployment among Palestinian youth and the undersupply of relevant skills to the job market that is handicapping Palestinian businesses. Despite the fact that it is a pilot program, PADICO’s partnering strategies serve as a case in point of the shift in CSR focus, namely from building reputation and engaging in philanthropic activities to proactively engaging in issues of education and competitiveness.
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