Project Mi-Net - An Inter-Organizational E-Business Adoption Study

Pankaj Bagri (Indian Institute of Management Bangalore (IIMB), India), L. S. Murty (Indian Institute of Management Bangalore (IIMB), India), T. R. Madanmohan (Indian Institute of Management Bangalore (IIMB), India), and Rajendra K. Bandi (Indian Institute of Management Bangalore (IIMB), India)
Copyright: © 2004 |Pages: 405
EISBN13: 9781605664859|DOI: 10.4018/978-1-59140-259-6.ch022
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Abstract

This case study chronicles the adoption and implementation of an inter-organizational, e-business system by a FMCG organization in India. The focus of the case is on understanding the implementation process and the extent of proactive change management practices employed by the organization. The case brings out issues like the importance of building value propositions to attract the stakeholders, and providing the requisite training and incentives to commit them to the system.
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