Reality of Use and Nature of Change in Small Business: A Case Study in Inefficient Compromise

Wita Wojtkowski (Boise State University, USA) and J. Craig Hardesty (Hewlett-Packard Company, USA)
Copyright: © 2001 |Pages: 225
EISBN13: 9781599045955|DOI: 10.4018/978-1-87828-961-2.ch015
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Through this case we ponder an inescapable issue faced by all small businesses. Of interest are both the positive and negative roles information technology plays when affecting organizational change. We tell a story of a small successful business that is evolving into a larger organization. While this subject brings with it myriad facets, we evaluate the actions taken in terms of technology, staff, and procedures. What learning difficulties did this enterprise face? How did management address these challenges? Why did the original entrepreneur not want to let go when the next generation attempted to implement support mechanisms? What was the outcome? Our case concerns a small service enterprise located in the western United States. There are numerous organizational issues presented in this case. • Case Industry: Temporary Staffing and Service Business, OTI • Major Technical Issue: Appropriate use of database technology • Major Strategic Issue: Sustainable expansion when undergoing technological change • Major Players/Leaders: CEO-owner (CO), operational manager (OM), IT technical manager (TM) • Case Conclusion/ Recommendation: Inefficient compromise may result when small businesses employ IT to meet an increasingly competitive business environment.
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