Revisiting Employee Engagement in the New Normal: A Study of a Few Select Organizations

Parul Saxena (Sharda University, India), Reena Kovid (Shobhit Institute of Engineering and Technology (Deemed), India), and Asiya Nasreen (Jamia Millia Islamia, India)
Copyright: © 2022 |Pages: 215
EISBN13: 9781668470756|DOI: 10.4018/978-1-6684-3504-5.ch010
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The chapter provides for developing an understanding of the various aspects of employee engagement, namely the concept, levels, and techniques for measuring employee engagement during and after COVID-19. It explores employee engagement practices and its implications in some selected organizations during and after the pandemic. It highlights the most affected dimensions of employee engagement. Additionally, this chapter maps the practices followed by various industry organizations and presents these practices as a way forward to overcome the hurdle of keeping employees engaged in the new normal. The findings indicate that the organisations appeared to have made considerable changes in their employee engagement strategies and have integrated technology at a large scale to suit the remote work environment and emotional well-being as well.
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