Storytelling: An African Leadership Journey of Performance Improvement Innovation

Lucy Surhyel Newman (Independent Researcher, Nigeria)
Copyright: © 2020 |Pages: 155
EISBN13: 9781799865858|DOI: 10.4018/978-1-7998-3673-5.ch008
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This case study presents an insight into an African leadership journey over a period of two decades within a professional storytelling format, from 1999 to 2019. It provides an overview of the subject's application of germinal and emerging theoretical concepts in performance improvement innovation, as a female executive of African descent and a working mother. For context, the chapter presents the case study subject's leadership trajectory from early life, with insights to her personal orientation on related issues via an interview with the subject, testimonials, and organizational outcomes of the case study subject's leadership styles. The chapter closes with emerging challenges facing performance innovation practice in Africa, solutions and recommendations for further action, leveraging the case study subject's experience as a performance improvement practitioner. Although the case study presents an African experience, the principles can be explored across cultural and environmental settings, based on this self-application narrative
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