MLA
Gupta, Rahul, Amit Kumar Pandeyand Sanjeev Bansal. "Strategic Shift in Marketing Communication During COVID-19." IGI Global, 2022. 40-58. Web. 8 Oct. 2024. doi:10.4018/978-1-6684-3504-5.ch003
APA
Gupta, R., Pandey, A. K., & Bansal, S. (2022). Strategic Shift in Marketing Communication During COVID-19 (pp. 40-58). doi:10.4018/978-1-6684-3504-5.ch003
Chicago
Gupta, Rahul, Amit Kumar Pandeyand Sanjeev Bansal. "Strategic Shift in Marketing Communication During COVID-19," 40-58 (2022), accessed October 08, 2024. doi:10.4018/978-1-6684-3504-5.ch003
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