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The Bases to Meet the Global Enterprise Challenge in University Students From Mexico

Jovanna Nathalie Cervantes-Guzmán (Centro Universitario de Ciencias Económico Administrativas, Universidad de Guadalajara, Mexico)

EISBN13: 9781668442845|DOI: 10.4018/978-1-7998-6878-1.ch001

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Abstract

It is necessary for university students to be trained with real cases so that they experience experiential learning, where they have a concrete experience and learn from it. Integrating training, education, and soft skills to arm them with the necessary tools to develop an entrepreneurial intention is done by training multidisciplinary work using business models adapted to teaching entrepreneurship as part of the global enterprise challenge, thus avoiding drifting talent trained in universities, which does not find a stimulus to knowledge to achieve the development of their venture. Providing it from schoolwork can lead to potential businesses through the association of different university careers to generate and enhance multidisciplinary professional student-student relationships.

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The Bases to Meet the Global Enterprise Challenge in University Students From Mexico

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