The Environmental Commitment of Moroccan Students: Measures and Determinants – Case of Cadi Ayyad University

Jabrane Amaghouss (Faculty of Law, Economics, and Social Sciences, Cadi Ayyad University, Morocco) and Younes Elguerch (Faculty of Law, Economics, and Social Sciences, Cadi Ayyad University, Morocco)
Copyright: © 2023 |Pages: 304
EISBN13: 9781668495650|DOI: 10.4018/978-1-6684-6076-4.ch016
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The aim of the chapter is to investigate the factors that motivate Moroccan students to engage in pro-environmental behavior. In this study, the authors tried, within the framework of the theory of the motivation towards protection, to measure the degree of the environmental commitment and to explain the pro-environmental behavior of the students of Cadi Ayyad University Marrakesh, the FLESS. In this case, the authors took a sample of 415 students on which they proceeded to an analysis of their pro-environmental behavior through structural equation modeling. The major findings of this study support the notion that students' pro-environmental conduct is positively influenced by their environmental attitudes. Additionally, the escalating severity of environmental issues motivates individuals to accept environmentally friendly behaviors. Given the significance of environmental attitudes, it is possible to raise the likelihood of pro-environmental activities among students by using strategies and incentives aimed at enhancing their environmental attitudes.
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