The Market of Fertilizers in Mexico During the Pandemic Crisis: The Case of a Comprehensive Entrepreneurship Model for Organic Fertilizer Businesses

José G. Vargas-Hernández (University Center for Economic and Managerial Sciences, University of Guadalajara, Mexico)
Copyright: © 2021 |Pages: 158
EISBN13: 9781668437278|DOI: 10.4018/978-1-7998-7657-1.ch007
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This chapter aims to analyze the market of fertilizers in México during the pandemic crisis. This analysis of the fertilizer market in Mexico points out that the consumption of fertilizers has undergone a change in the structure in favor of consumers with the highest concentration and diversification. The method used is the analytical-descriptive and the critical reflexive based on the quantitative data obtained from secondary sources. This situation has contributed to a drop in the consumption of fertilizers because the farmer's real income has fallen during the pandemic crisis. To take advantage of the opportunities arising from the crisis, it analyzes the functioning of an integral model of entrepreneurship in green innovation business (GIB) that is currently emerging and in the process of internationalization. This chapter analyzes a particular company that specializes in ecological biomineral organic fertilizer, where no chemical product is used to produce the composition; everything that is marketed is made up of a base of organic minerals and other organic compounds.
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