MLA
Fu, Frank Q., Hong Yi, Yuan Zheng, Lidan Li, Xiangjiang Wangand Xiumei Zhang. "Using the 10 Performance Improvement Standards to Guide Strategy Development and Implementation: A Marketing Performance Improvement Case." IGI Global, 2020. 46-64. Web. 25 Apr. 2024. doi:10.4018/978-1-7998-3673-5.ch004
APA
Fu, F. Q., Yi, H., Zheng, Y., Li, L., Wang, X., & Zhang, X. (2020). Using the 10 Performance Improvement Standards to Guide Strategy Development and Implementation: A Marketing Performance Improvement Case (pp. 46-64). doi:10.4018/978-1-7998-3673-5.ch004
Chicago
Fu, Frank Q., Hong Yi, Yuan Zheng, Lidan Li, Xiangjiang Wangand Xiumei Zhang. "Using the 10 Performance Improvement Standards to Guide Strategy Development and Implementation: A Marketing Performance Improvement Case," 46-64 (2020), accessed April 25, 2024. doi:10.4018/978-1-7998-3673-5.ch004
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