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Vitasoy Soft Drink: Aftermath of the Attack on a Hong Kong Police Officer by a Vitasoy Employee

Zhaoying Chen (Beijing Normal University-Hong Kong Baptist University United International College, China)

EISBN13: 9781668491188|DOI: 10.4018/978-1-6684-4955-4.ch006

OnDemand Chapter PDF Download Download link provided immediately after order completion

Abstract

An employee of the soft drink brank Vitasoy attacked a Hong Kong police officer and then committed suicide. Vitasoy Group had posted a series of responses about the incident. Most netizens believed that those responses of Vitasoy demonstrated irresponsibility and indifference of the brand towards the attacked on the police officer. The event caused intense discontent and anger among people in mainland China and therefore triggering a heated discussion online. Due to the dissatisfaction of netizens with Vitasoy, the brand's reputation took a hit in the Chinese mainland market, and the sales plummeted as a result.

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Vitasoy Soft Drink: Aftermath of the Attack on a Hong Kong Police Officer by a Vitasoy Employee

Abstract