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Walmart: A Business Case Study in Knowledge Management, Walmart's Secret Sauce – The Use of Machine Learning, Automation, and Virtual Reality

Liz Kheng (Franklin University, USA)
Copyright: © 2023 |Pages: 46
EISBN13: 9798369309773|DOI: 10.4018/978-1-6684-5859-4.ch002
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Abstract

The world's largest retailer is more than just a superstore. Their knowledge management runs across multiple spectrums that work together to anticipate customer needs and enhance the shopping experience. Walmart eCommerce offers a seamless shopping experience integrated across digital and physical storefronts, and Walmart International serves millions of customers across 23 countries. Each of these segments works towards one goal, using technology to connect all sales channels to increase productivity and efficiency. This illustrative business case study explores Walmart's development of omnichannel capabilities, supply chain automation, smart store rollouts, and human resource management development through virtual reality training. It provides a seamless shopping experience between web, mobile, and brick-and-mortar stores. This case study also discusses Walmart's use of artificial intelligence and data analytics to improve in-store and warehouse processes. Lastly, this case study examines how Walmart uses data for decision-making and improving the consumer shopping experience.
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