Impact of Social Media on Communication and Business

Impact of Social Media on Communication and Business

Bu Zhong (Pennsylvania State University, USA)
Release Date: August, 2015|Copyright: © 2016 |Runtime: 2 hrs 19 mins
EISBN13: 9781466695184|DOI: 10.4018/978-1-4666-9518-4
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Social media has had a profound impact on society, especially in the areas of communication and business practice. The prevalence of social media and widespread applications across a number of sectors requires that professionals and academics have a solid understanding of the underlying mechanisms of social media sites as well as an understanding of how to better utilize new media tools.

Impact of Social Media on Communication and Business presents a series of video lessons on the role of social media in today’s hyper-connected world with an emphasis on the impact of digital social networking on human cognition, the media industry, business, and marketing. This video lecture is based on the lecturer’s research on social networking in addition to his experience in leading courses and presentations on the topic at various universities. Focusing on the current state of social media as well as future opportunities and implications for various industries, this video lecture fits the educational needs of researchers, students, business professionals, and sociologists interested in understanding the changing scope of human communication, business, and the role of social media.

Topics Covered

  • Business Applications
  • Entrepreneurship
  • Information Discovery
  • Interpersonal Relationships
  • Networked Society
  • News Industry
  • Social Marketing

Table of Contents

Introduction and Biography
5:32 mins
Section 1:Social Media and Business
Lesson 1:Research on Social Media Use
13:53 mins
Lesson 2:Social Media and Information Sharing
8:45 mins
Lesson 3:Social Media and Communication
12:34 mins
Section 2:Social Media and Communication
Lesson 4:Business Use of Social Media
12:47 mins
Lesson 5:Social Media Marketing
11:04 mins
Lesson 6:Social Media and News Industry
20:02 mins
Section 3:Social Media for Social Change
Lesson 7:Social Media and Network Society
16:53 mins
Lesson 8:Social Media and Entrepreneurship
22:52 mins
Lesson 9:The Future of Social Media
14:44 mins