Rethinking Direct-to-Consumer (DTC) Advertising in the Medical Field

Rethinking Direct-to-Consumer (DTC) Advertising in the Medical Field

Christina Lonescu (Chamber of Commerce and Industry of Romania, Romania)
Projected Release Date: June, 2017|Copyright: © 2017 |Runtime: 2 hrs
EISBN13: 9781522516613|DOI: 10.4018/978-1-5225-1661-3
Institution (Multi User Access) Video Prices
Streaming Access:
$280.00
DVD:
$290.00
Individual (Single User Access) Video Prices
Streaming Access:
$140.00
DVD:
$150.00

Description

Emerging technologies have made significant impacts upon various practices within the healthcare industry. Certain innovations have revolutionized the current state of the field, particularly in regards to advertisement initiatives.

Rethinking Direct-to-Customer (DTC) Advertising in the Medical Field provides a thorough overview of the influence of contemporary technology on DTC advertising, showcasing the advantages and pitfalls this health information tool has on patients’ lives. Highlighting the current effects of DTC advertising and future directions, this video is an essential resource for medical practitioners, professionals, researchers, and technology developers.

Topics Covered

  • Customer Experience
  • Ethical Considerations
  • Genetic Testing
  • Medication Advertisements
  • Online Accessibility
  • Patient-Doctor Relationships
  • Virtual Communities

Table of Contents

Content coming soon!