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Organizing Global IS Management to Meet Competitive Challenges: Experiences from the Pharmaceutical Industry

Bettina Schwarzer

Source Title: Journal of Global Information Management (JGIM) 3(1)

DOI: 10.4018/jgim.1995010101

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Abstract

Despite the widely acknowledged importance information technology plays in multinational corporations, many companies lack an understanding of when and how to (re)organize global IS management. The issues of timing and organization of global IS management, however, seem to be of utmost importance in a company’s attempt to implement a new, global business strategy. Based on three case studies from the pharmaceutical industry, this paper analyzes the sequence in which business strategy, organizational structure and global IS strategy/structure should be designed to respond to changes in the competitive environment. Furthermore, it argues that new ways of designing IS management in MNC might be needed to meet the information processing requirements resulting from global business strategies. The paper concludes with suggestions for future research.

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Organizing Global IS Management to Meet Competitive Challenges: Experiences from the Pharmaceutical Industry

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