Welcome to the InfoSci Platform
Reference Hub3
Augmented Reality for Tourism Service Promotion in Iran as an Emerging Market

Augmented Reality for Tourism Service Promotion in Iran as an Emerging Market

Neda Shabani, Azizul Hassan
Copyright: © 2018 |Pages: 11
ISBN13: 9781522554691|ISBN10: 1522554696|EISBN13: 9781522554707
DOI: 10.4018/978-1-5225-5469-1.ch085
Cite Chapter Cite Chapter

MLA

Shabani, Neda, and Azizul Hassan. "Augmented Reality for Tourism Service Promotion in Iran as an Emerging Market." Virtual and Augmented Reality: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2018, pp. 1808-1818. https://doi.org/10.4018/978-1-5225-5469-1.ch085

APA

Shabani, N. & Hassan, A. (2018). Augmented Reality for Tourism Service Promotion in Iran as an Emerging Market. In I. Management Association (Ed.), Virtual and Augmented Reality: Concepts, Methodologies, Tools, and Applications (pp. 1808-1818). IGI Global. https://doi.org/10.4018/978-1-5225-5469-1.ch085

Chicago

Shabani, Neda, and Azizul Hassan. "Augmented Reality for Tourism Service Promotion in Iran as an Emerging Market." In Virtual and Augmented Reality: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1808-1818. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5469-1.ch085

Export Reference

Mendeley
Favorite

Abstract

Recently tourism service industry is becoming one of the fastest growing industries in the world that has a positive impact on global economy. Tourism service industry growth in some emerging markets such as Iran is faster due to the expansion of Iran's international relationships. This growth also positively affects tourism service demand. Augmented Reality (AR) is a relatively new technology that allows tourists to combine their experience with technology and place it in real life. It also helps tourism service providers to promote their services. This technology can attract more tourism service consumers by enhancing their experiences that leads to increased revenue. This conceptual chapter explains AR technology and its potential possibilities to promote tourism service market in Iran. Findings determines AR as a better accepted tool for tourism service industry promotion in Iran as an emerging economy as supported by the recent development of international relations.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.