Welcome to the InfoSci Platform
Reference Hub1
Responsible Management in the CSR 2.0 Era

Responsible Management in the CSR 2.0 Era

Patricia Martínez García de Leaniz, Raquel Gómez-López
Copyright: © 2019 |Pages: 18
ISBN13: 9781522561927|ISBN10: 1522561927|EISBN13: 9781522561934
DOI: 10.4018/978-1-5225-6192-7.ch013
Cite Chapter Cite Chapter

MLA

García de Leaniz, Patricia Martínez, and Raquel Gómez-López. "Responsible Management in the CSR 2.0 Era." Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 231-248. https://doi.org/10.4018/978-1-5225-6192-7.ch013

APA

García de Leaniz, P. M. & Gómez-López, R. (2019). Responsible Management in the CSR 2.0 Era. In I. Management Association (Ed.), Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications (pp. 231-248). IGI Global. https://doi.org/10.4018/978-1-5225-6192-7.ch013

Chicago

García de Leaniz, Patricia Martínez, and Raquel Gómez-López. "Responsible Management in the CSR 2.0 Era." In Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 231-248. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-6192-7.ch013

Export Reference

Mendeley
Favorite

Abstract

Many authors and professionals claim that the vast majority of firms have failed to be good corporate citizens. Even some academics indicate that modern Corporate Social Responsibility (CSR) has malfunctioned to address the issues this philosophy claims to be concerned about. Nevertheless, another group of scholars claim that CSR should not be considered as an impractical philosophy to improve society's welfare and companies' performance. This new stream of research argues that the field of CSR is ushering in a new era in the relationship between business and society: the CSR 2.0 era. The aim of this chapter is to present the Total Responsibility Management (TRM) approach in order to show how companies can implement CSR issues into their strategies contributing to companies' success and community welfare by managing relationships and companies impacts in this new era.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.