MLA
Merenheimo, Petra, and Rauno Rusko. "Digitalization as Part of Tourism Brand Development: A Case Study on Two Christmas Destinations." Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 995-1021. https://doi.org/10.4018/978-1-5225-7116-2.ch054
APA
Merenheimo, P. & Rusko, R. (2019). Digitalization as Part of Tourism Brand Development: A Case Study on Two Christmas Destinations. In I. Management Association (Ed.), Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (pp. 995-1021). IGI Global. https://doi.org/10.4018/978-1-5225-7116-2.ch054
Chicago
Merenheimo, Petra, and Rauno Rusko. "Digitalization as Part of Tourism Brand Development: A Case Study on Two Christmas Destinations." In Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 995-1021. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7116-2.ch054
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