Rauno Rusko

Rauno Rusko is University lecturer at the University of Lapland. His research activities focus on cooperation, coopetition, strategic management, supply chain management and entrepreneurship mainly in the branches of information communication technology, forest industry and tourism. His articles appeared in the European Management Journal, Forest Policy and Economics, International Journal of Business Environment, Industrial Marketing Management, International Journal of Innovation in the Digital Economy and International Journal of Tourism Research among others.

Publications

The Role of AI in Finnish Green Economy and Especially in Circular Economy: Challenges and Possibilities
Rauno Rusko. © 2024. 18 pages.
Environmentalism and artificial intelligence (AI) represent two contemporary global megatrends. Environmentalism has various forms, such as prevention of global warming and...
Emerging New Technologies and Industrial Revolution
Rauno Rusko, Mika Kosonen. © 2023. 21 pages.
The economic history is full of technical disruptive innovations, which have changed the markets and the ways of living and business. The innovations, starting from steam power...
Values or Strategy?: Comparative Study About the Roles of Values and Strategy in the Web Pages of the Largest Scandinavian Firms
Rauno Rusko. © 2021. 15 pages.
Values and strategies are two powerful drivers of business. Both of them have effects on the activities and practices of the firms. This chapter compares the relevance of values...
CSR and Greenwashing in Finland: Analysis About the Public Discussions of Greenwashing
Rauno Rusko. © 2021. 15 pages.
Due to the general tendency to express environmental protection, environmentalism, and the actions to slow down the greenhouse effect in the world, the enterprises have noticed...
Technological Disruption as a Driving Force for Coopetition: The Case of the Self-Driving Car Industry
Rauno Rusko, Lilli Alatalo, Joel Hänninen, Juho Riipi, Ville Salmela, Joel Vanha. © 2020. 18 pages.
Coopetition is still a relatively new perspective and paradigm for considering relationships between networks, firms and organizations, and business units. The literature on...
Experienced Stress and the Value of Rest Stops in the Transportation Field: Stress and Transportation
Ville Pietiläinen, Ilkka Salmi, Rauno Rusko, Raimo Jänkälä. © 2020. 20 pages.
Work-related stress has been a long-term research focus in the field of industrial-organizational (I-O) psychology. Transportation is marginal, but an interesting context for the...
Stakeholder Information Flow From Horse Entrepreneurs to Customers: Preliminary Study of Prevention of Equine Infectious Diseases
Heli I. Koskinen, Rauno Rusko. © 2020. 15 pages.
This study focuses on emphasizing the instrumental role of stakeholder analysis and the concept of business ecosystem. Specifically, a stakeholder relationship might provide the...
Digitalization as Part of Tourism Brand Development: A Case Study on Two Christmas Destinations
Petra Merenheimo, Rauno Rusko. © 2019. 27 pages.
Gradually, digitalization and the Web have become an important part of tourism products. This development has been unnoticeable, but undeniable. Active customers are, via the...
Educational and Business Co-Operatives: The Channels for Collective Creativity and Entrepreneurial Teams
Rauno Rusko, Lenita Hietanen, Krista Kohtakangas, Riitta Kemppainen-Koivisto, Katta Siltavirta, Taina Järvi. © 2018. 18 pages.
One tendency among co-operatives is to establish co-operatives not only for the purposes of business but also for the purposes to teach collaboration practices in business...
Interactive Online Learning: Solution to Learn Entrepreneurship in Sparsely Populated Areas?
Rauno Rusko. © 2018. 18 pages.
This study is focused on the implications of the student voice in digital-based entrepreneurship education basing on the case study example from university-level schooling from...
Pitching and the Other International Practices of Innovation Competitions: Channel for Youth Entrepreneurship
Rauno Rusko, Katja Härkönen, Sofia Petäjäniemi. © 2017. 27 pages.
This chapter focuses on the international practices of innovation competitions. Pitching is a truly global phenomenon in the education and youth entrepreneurship, which has...
Educational and Business Co-Operatives: The Channels for Collective Creativity and Entrepreneurial Teams
Rauno Rusko, Lenita Hietanen, Krista Kohtakangas, Riitta Kemppainen-Koivisto, Katta Siltavirta, Taina Järvi. © 2017. 18 pages.
One tendency among co-operatives is to establish co-operatives not only for the purposes of business but also for the purposes to teach collaboration practices in business...
Strategic Turning Points in ICT Business: The Business Development, Transformation, and Evolution in the Case of Nokia
Rauno Rusko. © 2017. 15 pages.
This chapter is studying strategic turning points in ICT business using Nokia as an example. Though several transformational phases of Nokia, the business is going on and being...
Co-Creating the Christmas Story: Digitalizing as a Shared Resource for a Shared Brand
Rauno Rusko, Petra Merenheimo. © 2017. 21 pages.
Digitalization can be regarded as a megatrend which results that both brand building and brand management must adapt to new challenges. The growing role of digitizing points to...
About the E-commerce Activities in Finnish Lapland - Perspectives of Consumers and Entrepreneurs: E-Commerce in Lapland
Rauno Rusko, Joni Pekkala. © 2017. 21 pages.
This chapter introduces E-commerce activities of consumers and entrepreneurs in Finnish Lapland. This chapter introduces in addition to the challenges, which SMEs face while...
Experienced Stress and the Value of Rest Stops in the Transportation Field: Stress and Transportation
Ville Pietiläinen, Ilkka Salmi, Rauno Rusko, Raimo Jänkälä. © 2017. 19 pages.
Work-related stress has been a long-term research focus in the field of industrial-organizational (I-O) psychology. Transportation is marginal, but an interesting context for the...
The Role of the Mixed Strategies and Selective Inflexibility in the Repeated Games of Business: Multiple Case Study Analysis
Rauno Rusko. © 2016. 15 pages.
This chapter is focused on the possibilities of game theory as a tool of strategists to interpret practical strategic decision-making situations. Simultaneously, there is a need...
Crowdsourcing for Transcultural Marketing and Innovation
Rauno Rusko. © 2015. 13 pages.
The contemporary information technology and changing habits of consumers using Web-based platforms provides new possibilities for companies to exploit the innovativeness and...
Creativity with Institutionalization: Cooperatives as an Alternative Way of Starting a Creative Business – Cases from Finland
Riitta Kemppainen-Koivisto, Katta Siltavirta, Rauno Rusko, Seppo Särkkä. © 2015. 20 pages.
Typically, creativity and institutionalism are not closely related. However, when talking about cooperatives (or co-ops), the authors introduce, in addition to the paradoxical...
Crowdsourcing for Transcultural Marketing and Innovation
Rauno Rusko. © 2014. 13 pages.
The contemporary information technology and changing habits of consumers using Web-based platforms provides new possibilities for companies to exploit the innovativeness and...
Strategic Turning Points in ICT Business: Re-Valued Case of Nokia
Rauno Rusko. © 2014. 13 pages.
This chapter is based on the study “Strategic Processes and Turning Points in ICT Business: Case Nokia” (Rusko, 2012), in which the analysis reached no further than Spring 2011....
The Redefined Role of Consumer as a Prosumer: Value Co-Creation, Coopetition, and Crowdsourcing of Information Goods
Rauno Rusko. © 2013. 13 pages.
The scarcity of resources and tightening competition drive small and medium enterprises to find new solutions for product development and production. In addition to other...
Virtual Business Incubations: An Alternative Way to Develop and Service Peripheral Areas
Rauno Rusko. © 2013. 17 pages.
This article examines possibilities to develop the service sector in a peripheral area by using virtual business incubations instead of traditional, location-based business...
The Redefined Role of Consumer as a Prosumer: Value Co-Creation, Coopetition, and Crowdsourcing of Information Goods
Rauno Rusko. © 2013. 13 pages.
The scarcity of resources and tightening competition drive small and medium enterprises to find new solutions for product development and production. In addition to other...
Supply Chain Management in the Context of Economic Area: Case Study for the Development of ICT Branch in the City of Oulu
Rauno Rusko. © 2012. 11 pages.
This study introduces geographical viewpoints for supply chain management (SCM) focusing on the branch of information communication technology (ICT) in the case of city and...
Supply Chain Management in the Context of Economic Area: Case Study for the Development of ICT Branch in the City of Oulu
Rauno Rusko. © 2012. 12 pages.
This study introduces geographical viewpoints for supply chain management (SCM) focusing on the branch of information communication technology (ICT) in the case of city and...
Strategic Processes and Turning Points in ICT Business: Case Nokia
Rauno Rusko. © 2012. 10 pages.
Nokia is one of the pioneering companies in ICT, especially in the mobile phone business. Nokia has 30 years experience in mobile phones. This research explores the strategic...
Virtual Business Incubations: An Alternative Way to Develop and Service Peripheral Areas
Rauno Rusko. © 2011. 17 pages.
This article examines possibilities to develop the service sector in a peripheral area by using virtual business incubations instead of traditional, location-based business...
International Journal of Innovation in the Digital Economy (IJIDE)
Ionica Oncioiu. Est. 2010.
The International Journal of Innovation in the Digital Economy (IJIDE) provides information in new theoretical and practical approaches about digital economy. For this purpose...
Supply Chain Management in the Context of Economic Area: Case Study for the Development of ICT Branch in the City of Oulu
Rauno Rusko. © 2010. 13 pages.
This study introduces geographical viewpoints for supply chain management (SCM) focusing on the branch of information communication technology (ICT) in the case of city and...