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Interacting With the Future: Smart Tourism Evolution Through IoT and Social Media Strategies

Interacting With the Future: Smart Tourism Evolution Through IoT and Social Media Strategies

C. V. Suresh Babu, C. S. Akkash Anniyappa, Sunil Kumar Jampani, Podishetti Sai Santhosh, Inavolu Mohith Nithin, Popuri Janaki Raam
Copyright: © 2024 |Pages: 25
ISBN13: 9798369309605|ISBN13 Softcover: 9798369347829|EISBN13: 9798369309612
DOI: 10.4018/979-8-3693-0960-5.ch002
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MLA

Babu, C. V. Suresh, et al. "Interacting With the Future: Smart Tourism Evolution Through IoT and Social Media Strategies." Social Media Strategies for Tourism Interactivity, edited by Célia M.Q. Ramos, et al., IGI Global, 2024, pp. 41-65. https://doi.org/10.4018/979-8-3693-0960-5.ch002

APA

Babu, C. V., Anniyappa, C. S., Jampani, S. K., Sai Santhosh, P., Mohith Nithin, I., & Janaki Raam, P. (2024). Interacting With the Future: Smart Tourism Evolution Through IoT and Social Media Strategies. In C. Ramos, T. Costa, F. Severino, & M. Calisto (Eds.), Social Media Strategies for Tourism Interactivity (pp. 41-65). IGI Global. https://doi.org/10.4018/979-8-3693-0960-5.ch002

Chicago

Babu, C. V. Suresh, et al. "Interacting With the Future: Smart Tourism Evolution Through IoT and Social Media Strategies." In Social Media Strategies for Tourism Interactivity, edited by Célia M.Q. Ramos, et al., 41-65. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-0960-5.ch002

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Abstract

This chapter will explore the transformative potential of “smart tourism using IoT” within the context of social media strategies for enhanced tourism interactivity. With the advent of the Internet of Things (IoT), the tourism industry is undergoing a profound revolution. In this chapter, we will delve into how IoT technologies are reshaping the tourism landscape and creating new avenues for tourist engagement, satisfaction, and sustainability. The chapter emphasizes the strategic importance of integrating IoT solutions with social media strategies to create a seamless and immersive travel experience. The discussion will encompass real-time tourist information, personalized travel assistance, resource management, safety and security, and data-driven decision-making, all underpinned by the broader theme of social media interactivity.

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