Interacting With the Future: Smart Tourism Evolution Through IoT and Social Media Strategies

Interacting With the Future: Smart Tourism Evolution Through IoT and Social Media Strategies

C. V. Suresh Babu, C. S. Akkash Anniyappa, Sunil Kumar Jampani, Podishetti Sai Santhosh, Inavolu Mohith Nithin, Popuri Janaki Raam
Copyright: © 2024 |Pages: 25
DOI: 10.4018/979-8-3693-0960-5.ch002
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Abstract

This chapter will explore the transformative potential of “smart tourism using IoT” within the context of social media strategies for enhanced tourism interactivity. With the advent of the Internet of Things (IoT), the tourism industry is undergoing a profound revolution. In this chapter, we will delve into how IoT technologies are reshaping the tourism landscape and creating new avenues for tourist engagement, satisfaction, and sustainability. The chapter emphasizes the strategic importance of integrating IoT solutions with social media strategies to create a seamless and immersive travel experience. The discussion will encompass real-time tourist information, personalized travel assistance, resource management, safety and security, and data-driven decision-making, all underpinned by the broader theme of social media interactivity.
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Introduction

Overview of the “Smart Tourism using IoT” Concept

Smart Tourism is a contemporary paradigm that leverages technology to enhance the overall tourist experience. At its core, Smart Tourism involves the integration of Internet of Things (IoT) devices to collect and process data, creating an intelligent ecosystem within the tourism industry. The use of IoT in tourism allows for real-time data analysis, personalized services, and improved operational efficiency. This section delves into the nuances of Smart Tourism, emphasizing the role of IoT in reshaping the tourism landscape.

Importance of Integrating IoT with Social Media Strategies

The integration of IoT with social media strategies marks a crucial evolution in the tourism sector. Social media platforms serve as powerful tools for communication and information dissemination. When combined with the capabilities of IoT, a symbiotic relationship emerges. Real-time data from IoT devices enriches social media content, providing tourists with dynamic and up-to-date information. Conversely, social media platforms amplify the reach of IoT-generated insights, fostering engagement and interaction. This section explores the synergies between IoT and social media, emphasizing the transformative impact on smart tourism experiences.

Objectives and Structure of the Chapter

The primary objectives of this chapter are twofold: first, to elucidate the fundamental concepts underpinning Smart Tourism using IoT, and second, to explore the strategic integration of IoT with social media to enhance the overall tourist experience. The chapter unfolds in a structured manner, beginning with an in-depth exploration of the Smart Tourism landscape. Subsequently, it delves into the pivotal role of IoT in transforming tourism experiences. The latter part of the chapter scrutinizes the strategic fusion of IoT and social media, providing insights into effective implementation strategies.

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