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Optimal KM/WM Systems in Marketing

Optimal KM/WM Systems in Marketing

Robert Thierauf, James Hoctor
Copyright: © 2006 |Pages: 35
ISBN13: 9781599040165|ISBN10: 1599040166|ISBN13 Softcover: 9781599040172|EISBN13: 9781599040189
DOI: 10.4018/978-1-59904-016-5.ch007
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MLA

Robert Thierauf and James Hoctor. "Optimal KM/WM Systems in Marketing." Optimal Knowledge Management: Wisdom Management Systems Concepts and Applications, IGI Global, 2006, pp.149-183. https://doi.org/10.4018/978-1-59904-016-5.ch007

APA

R. Thierauf & J. Hoctor (2006). Optimal KM/WM Systems in Marketing. IGI Global. https://doi.org/10.4018/978-1-59904-016-5.ch007

Chicago

Robert Thierauf and James Hoctor. "Optimal KM/WM Systems in Marketing." In Optimal Knowledge Management: Wisdom Management Systems Concepts and Applications. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59904-016-5.ch007

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Abstract

• To contrast conventional wisdom with an enlarged view of wisdom underlying marketing operations • To examine areas that lend themselves to developing an effective marketing model • To explore areas underlying marketing strategy and sales plans within an optimal KM/WM system-operating mode • To set forth an optimal KM/WM system application that has been found to be successful in marketing.

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