Optimal KM/WM Systems in Marketing

Optimal KM/WM Systems in Marketing

Robert Thierauf (Xavier University, USA) and James Hoctor (The Kroger Company, USA)
DOI: 10.4018/978-1-59904-016-5.ch007
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Abstract

• To contrast conventional wisdom with an enlarged view of wisdom underlying marketing operations • To examine areas that lend themselves to developing an effective marketing model • To explore areas underlying marketing strategy and sales plans within an optimal KM/WM system-operating mode • To set forth an optimal KM/WM system application that has been found to be successful in marketing.

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